Privacy Policy

Effective Date: 08/18/2025

Horizon Road Rescue LLC ("Horizon Road Rescue," "we," "us," or "our") values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with us, including through our website, phone, SMS/MMS text messaging, web chat, and in-person services.

Customer-care only: We use texting for service-related communications (quotes, scheduling, confirmations, dispatch/ETA updates, receipts). We do not send marketing or promotional texts.

1) Information We Collect

Identifiers & contact information. Name, phone number, email, mailing address, preferred language.

Service & vehicle details. Vehicle make/model/VIN, location, photos you provide, and details about requested services (towing, roadside assistance, transport).

Location data. With your permission, approximate or precise location for dispatch and ETA.

Communications. Content of calls, voicemails, texts, and web-chat messages, including call recordings and SMS logs for quality, training, and compliance.

Payment information. Payment method details processed by our payment processor; we do not store full card numbers.

Usage data & cookies. IP address, device/browser info, pages viewed, referring/exit pages, timestamps, and cookie or similar identifiers.

Sources. You (directly), your device, our service providers (e.g., analytics, communications, payment), and—when needed to fulfill a request—partners such as motor clubs or roadside networks.

2) How We Use Information

We use the collected information for the following purposes:

  • Provide, schedule, dispatch, and complete services; verify and document service delivery.

  • Communicate about requests (quotes, scheduling, ETAs, confirmations, receipts, issues, follow‑ups).

  • Operate and improve our website and services; troubleshoot; analytics and security.

  • Process payments and prevent fraud.

  • Comply with law, respond to legal requests, and enforce our terms.

3) Text Messaging (SMS/MMS) & Automated Communications

  • By providing a mobile number or texting us first, you consent to receive service-related texts from Horizon Road Rescue. Frequency varies. Message and data rates may apply.

  • Messages may be sent by our automated virtual dispatcher and/or human agents. You may request escalation to a person at any time.

  • Opt‑out: Reply STOP to any message to opt out. HELP for help. Opting out may impact our ability to provide updates about an active request.

  • We do not require consent to purchase services. You can always call us instead.

4) Sharing of Information

We do not sell, rent, or share your personal information with third parties for marketing or other commercial purposes. Your information is only used for the purposes outlined in this Privacy Policy. However, we may share your information with:

  • Service providers/Processors: Dispatch platforms, communications/messaging vendors (e.g., phone/SMS carriers and platforms), payment processors, hosting/IT, analytics. These parties are contractually bound to use data only to provide services to us.

  • Partners: When necessary to fulfill your request (e.g., motor clubs, affiliate tow partners you authorize).

  • Legal/Compliance: To comply with law, respond to lawful requests, or protect rights, safety, or property.

5) Data Retention

We retain information for as long as needed for the purposes above and to meet legal, tax, accounting, or operational requirements (e.g., call/SMS logs kept for a reasonable period).

6) Your Choices & Rights

  • Texting: Reply STOP to opt out; HELP for help. You may also contact us to update your preferences.

  • Access/Update/Delete: Contact us to request access to or deletion of personal information, subject to applicable law.

  • Cookies: You may control cookies through your browser settings.

7) Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from them.

8) Security

We implement technical and organizational safeguards designed to protect personal information. No system is 100% secure.

9) Third‑Party Links

Our website may link to third‑party sites and services we do not control. Their privacy practices are governed by their own policies.

10) Changes to this Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated Effective Date and will be effective when posted.

11) Contact Us

Horizon Road Rescue LLC
6001 Jackson Square Blvd, Ste 400
La Vergne, TN 37086
Email: sales@horizonroadrescue.com
Phone: (615) 475-8008